Zloy | Artur Nerchuk
Who is Zloy: general biography of Zloy
Artur Nerchuk, better known under the pseudonym Zloy or Zloylive, is one of the most popular Ukrainian streamers and content creators. The ZLOYLIVE channel on YouTube has over 578,000 subscribers with over 60 million views, and he has over 822,000 followers on Twitch.
Basic information about Zlogy
- Real name: Artur Nerchuk
- Nickname: Zloy, Zloylive
- Date of birth: November 14, 1994
- Age: 31 years old (as of 2026)
- Place of birth: Bar, Ukraine
- Place of residence: Kyiv, Ukraine
- Height: approximately 184 cm
- Weight: approximately 73 kg
- Profession: Twitch streamer, YouTube blogger
Early years and career beginnings Zloy
Artur Nerchuk was born on November 14, 1994, in the Ukrainian city of Bar, but spent most of his life in Kyiv. From childhood, Artur was fascinated by video games and actively followed the development of internet culture. This passion led him to create video content and engage in streaming, which became the foundation of his professional career.
First steps in streaming on Twitch
Arthur registered his channel Zloy on Twitch in 2011, but began actively streaming a little later, in 2015. He gained popularity on the platform thanks to his gaming streams, where he often showed off his skills in games such as slots, as well as reviewing various gaming events.
The Zloy channel on Twitch can be found at twitch.tv/zloyn. Artur currently has over 822,000 followers. The main category in which he streams is “Communication.”
Growth on YouTube
In addition to Twitch, Arthur is actively developing his YouTube channel. The channel ZLOYLIVE was created in December 2015 and currently has over 578,000 subscribers. On YouTube, he posts clips from his streams, reactions to news, and video blogs. Over time, his videos have garnered over 60 million views.
Content format and streaming style of Zly
The main content of Zloy that attracted viewers was gaming streaming with an emphasis on gambling, such as slots, as well as communication with subscribers. This created a unique atmosphere on his channel, where viewers not only watched the game, but also participated in discussions on various topics.
Main streaming formats
On the Zloylive channel, you can watch various formats:
- Stream casinos and slots
- The “Communication” category – from discussions about events in the gaming industry to personal reflections
- Reactions to the video
- Watching movies together with subscribers
- Vlogs from real life (“IRL”)
- Let’s Play games
- Joint broadcasts with other well-known streamers
Popular categories on YouTube
The ZLOYLIVE channel has several regular features:
- “What to buy…”
- “What will it be spent on…”
- Highlights from the streams
Arthur was one of the first to effectively use the format of reactions and joint reviews, which attracted a large audience.
The FREAK and 89squad teams
Zly is a member of the FREAK team, one of the most popular groups of streamers in the CIS. The team includes the following individuals:
- Бустер (Booster)
- Yuechka
- Evelone (Vadim Kozakov)
- GENSYXA
- Mokrivsky
- Dinuplin
Arthur also communicates closely and often lives with other members of the streaming community, including Bratiki94 (the Zhankov brothers) and Evelone. He is a member of the “89squad” community or is close to it.
Collaboration with other streamers
Zloy communicates closely with his other colleagues, including:
- Ivan
- Mikhailina
- DIANA RICE
- Simple
- Bratiki94
- Evelone
These collaborations and constant communication with other popular streamers and bloggers have significantly increased his visibility and popularity in the industry.
Casino streaming: a decade in the industry
A separate page in Artur Zlyi’s career is related to casino streaming. He has been blogging for over 10 years (his tenth year began on January 9, 2025). He has been involved in casino streaming for about three years at the time of the interview. All this time, he has been creating content on YouTube and Twitch.
Cooperation with casino platforms
Arthur has been collaborating with one casino project for 8 years, since 2016-2017. They developed together: the project entered the market, and Arthur grew as a streamer. At the initial stage, they placed bets, and then new formats appeared.
Why do people want to work with him? Zloy demonstrates a professional approach: agreement, discussion, fulfillment of obligations. Arthur always negotiated advertising deals himself, without managers. There are no scandals or unfulfilled promises related to advertising behind him.
No contracts were signed—everything was based on trust and a promise. If he didn’t like the ad, he would do one stream and return the money.
The term “burmalda”
Arthur contributed to the development of the field. The term “burmalda” — an outdated name for online casino and gambling enthusiasts — is still used in the community thanks to him.
Audience and effectiveness
About 3,000 viewers watch Zloho‘s stream. Five thousand people play on partner projects. Many come in, watch for half an hour, register, and go play on their own. Most of them are active players who spend a lot of time in casinos.
Evil and the problem of gambling addiction: a candid confession
Arthur Nerchuk openly admits that he is a compulsive gambler and is struggling with his addiction. He is aware of the problem and talks honestly about it with his audience.
Serious losses
In Spain, there was a recent significant setback—Zly lost half a million dollars in a month. This occurs outside of streaming. When there is a large amount on the balance, there is a desire to play. Fifty thousand dollars turns into 100, then 200. The money disappears quickly.
His moderator says, “You’d better play on stream, at least create some content.”
Impact on life
There are times when he is literally shaking with excitement. Money in his account, the desire to play—and then his balance is wiped out. After moments like that, he loses all desire to do anything.
Gambling addiction affects not only your finances, but your whole life: relationships, income, plans. Time stands still, and an hour later you return to reality and realize: you have no money.
Arthur Zlyi emphasizes that casinos are addictive and lead to negative consequences, even if you are a streamer. In the long run, the casino always wins and the player loses.
Control over finances
Five people control Zlo‘s access to his own money to help him fight his addiction. He tries to find balance through sports, hanging out with friends, video games, and traveling.
Scandals and incidents
Arthur Zloy has a reputation as an expressive streamer, so he occasionally finds himself in conflict or dangerous situations.
Accident involving Bratiki94 and a bus
One of the most famous incidents. Arthur was in his car (BMW), but one of the Zhankov brothers (Bratiki94) was behind the wheel. The driver misjudged the dimensions and hit a bus. Fortunately, there were no serious injuries, but the car was damaged, and the situation was widely reported in the media.
Debts and Mellstroy’s “fake manager”
There was a story when Arthur said that he lent money to a person who pretended to be the manager of the scandalous trash streamer Mellstroy. It became a lesson in financial security and trustworthiness.
Blocking on Twitch
Like most casino streamers, his channel has been repeatedly banned (temporarily blocked) by Twitch for violating community rules, often related to gambling or aggressive behavior.
The Bachelor with Zly
This is not a television project, but a YouTube show organized by his friend, streamer Evelon.
Show format
An entertainment show on Twitch/YouTube, where Arthur chose a girlfriend from among the participants. The show had several stages: introduction, dates, tests, and the finale.
Final and winner
In the show’s finale, which aired in late 2025 or early 2026, Arthur made his choice between the finalists. According to streams, in the finale, he chose a contestant named Mikhrona (Mikhrana). During the final date, he said that he was “happy to see her in the future.”
As is often the case with media streamers’ shows, there is currently no official confirmation of a long-term serious relationship after the project in the public sphere.
The personal life of Arthur Nerchuk
Arthur Zloy does not reveal many details about his personal life. Apart from his appearance on The Bachelor, Arthur does not publicly share information about his girlfriend on Instagram or in his streams as of early 2026.
It is known that he was in a relationship with a girl who periodically appeared on his streams, and they did some broadcasts together. But recently, nothing has been reported about his personal life.
Relationship with Mikhalina
Some sources attributed him with a relationship with Mikhalina, another popular blogger, but, as Zly himself noted, they are just friends and there is no romantic relationship between them.
Lifestyle
Zloylive is known for his love of expensive cars (BMW), designer clothes, and travel. He lives in “hype house” mode with his streamer friends.
Streamer earnings and income
As one of the most popular streamers, Artur Zloy earns money not only on Twitch, but also through advertising integrations. According to public data, his income from the Twitch affiliate program is several thousand dollars per month, which allows him to remain one of the most successful representatives in his niche.
Having earned a financial cushion, Zloy can choose where to return and what projects to work on. His popularity on TikTok, Instagram, and YouTube also contributes to his financial stability and monetization opportunities.
Social networks and channels of Zlo
Zly actively maintains his channels and pages on various platforms, where he keeps in touch with fans, shares new announcements, personal posts, and memes:
- Twitch: twitch.tv/zloyn (over 822,000 followers)
- YouTube: ZLOYLIVE (578+ thousand subscribers)
- Telegram: ZLOYLOX (about 100,000 subscribers)
- Instagram: @zloylive
- VK personal: vk.com/kakatyri4azaza
- VK group: vk.com/z_loy (16,000 members, inactive since 2021)
- Steam: steamcommunity.com/id/IIZLOYII/
- Email: [email protected]
Telegram channel
On the Telegram channel ZLOYLOX, you can find stream announcements, posts about personal life, and feedback from subscribers. The channel is growing rapidly and has already gathered about 100,000 subscribers. Comments are open, so you can chat with other followers.
YouTube channel
The channel ZLOYLIVE at youtube.com/@ZLOYLIVE was created in December 2015. The videos here are varied, but all are filmed in a conversational format. Previously, Artur was active on YouTube and released themed videos, but now he hardly uses YouTube at all. Instead, he is active on Twitch, going live almost every day.
In the “Schedule” tab on Twitch, you can find the latest and most up-to-date information about when and what streams are planned on the channel.
The future of casino streaming, according to Zly
The industry is in decline. The situation is getting worse every year: YouTube bans accounts, payment systems restrict transfers, and traffic is blocked.
Five years ago, it was enough to post a link in the YouTube chat—people would register instantly. Now links are posted on Telegram. Out of 100 potential users, 50 register via a referral link, 20 don’t get to the registration stage, and 30 find the site through Google search without using the referral program.
Competition in casino streaming
Casino platforms understand that a streamer with 100 online viewers will not deliver the same results as an experienced blogger. Specific figures are important — first deposits and total investment amounts.
Much depends on the audience’s purchasing power. Currently, Twitch’s audience is dominated by TikTok users—young people aged 16 without a steady income. Artur Zlyi invests in promotion through TikTok, and the audience learns about him and comes to Twitch.
That’s why casino platforms don’t take on new Twitch streamers. It’s easier to work with small streamers with 100 viewers, give them a budget, and get stable results than to pay a high price to one blogger with 10,000 viewers.
Position in the industry
Arthur Zlyi is one of the top casino streamers, judging by his online presence and deposits. But streamer Zlyi himself assesses his position more modestly. He does not chase results and does not follow the competition. When an idea comes to him, he immediately implements it.
Casino streams have become a ritual, a part of life. In the evening, he starts the broadcast, spins the reels, communicates with the audience, and welcomes guests.
Achievements of Evil
- Winner of Buster 2vs2 All-Star Series 2021 (CS:GO)
- Over 578,000 subscribers on YouTube
- Over 822,000 followers on Twitch
- Over 60 million views on YouTube
- Member of the FREAK team
- 10+ years in content creation and blogging
- 8 years of cooperation with one casino project
Interesting facts about the streamer Zly
- ZLOYn started out as a content creator and later began broadcasting live.
- There is no clearly defined theme — neither playful nor friendly. It simply films, restrains, and entertains the audience.
- I never signed written contracts with advertisers — everything was based on trust and my word of honor.
- If I didn’t like the ad, I would return the money after one stream.
- Most viewers just watch the broadcasts without playing themselves.
- Viewers write: “I deliberately don’t make deposits, I watch your stream. I watched for three hours and didn’t want to play.”
- Zloy is known for his conversational streams and close connection with the chat.
- Sam Zly first saw a casino at the age of 19 and made his first deposit at the age of 25-26.
