Tattingkatee

Real name: Kateryna Serhiivna Yakymchuk
Nicknames: Tattingkate, Tattingkatee
Place of birth: Lutsk, Ukraine
Place of residence : Dubai, UAE
Height: 175 cm
Occupation: Blogger, online entrepreneur, course author, influencer, astrologer
Education: Lesya Ukrainka National University of Kyiv (oligophrenic pedagogy) – dropped out in the 2nd year

Early life and education

Kateryna Yakymchuk studied at the Lesya Ukrainka Eastern European National University. She publicly stated that she saw no point in traditional education and wanted to start her “adult” life as soon as possible, so she voluntarily wrote a letter of withdrawal.

“I knew when I entered the university that I would not work for anyone. I was one of the first who was not afraid and went online.”

Entrepreneurial activity and income

Kateryna has made herself a brand. Her financial journey is a story of building an empire of online businesses on her own:

• At 19, she rented one of the most expensive apartments in Lutsk

• At 20, she bought a house for $300,000

• Earned the first $500,000 and decided not to tolerate cold weather

• After the first million dollars, she moved to a warm country

Stores she owns:

• @candykadi_ua

• @popsokate

• @shidni_sladosti

• @konstila

These businesses include the sale of sweets, phone accessories, and other goods.
She was also actively involved in selling her own courses, from organizing Giveaways to training “sponsor search managers.”

“In 4 days in January 2021, I earned 4 million hryvnias.”

Scandals, criticism, and accusations

Yakymchuk’s career has been inextricably linked to scandals:

• Her courses were sold at high prices (up to 299,000 UAH), but participants complained about the lack of consistency and real value

• Users accused her of fraud because Kateryna allegedly did not refund the money

• Journalists exposed that “secret methods” were publicly available information

• On the air, one of her students publicly accused her of not returning money to 200 people

• Kateryna responded:

“I’m not going to be a good girl anymore. I’m not going to return the money.”

The astrology scandal:

In the midst of the war, Kateryna advertised a Russian website with natal charts, which caused outrage among the Ukrainian audience. Despite her explanation, her reputation suffered.

Instagram, audience and methods

Yakymchuk gathered an audience of one million (before her account was blocked), often with the help of:

• Giveaways, where gifts were given away for subscribing

• She admitted to cheating on her followers

After being blocked, she created a new account that grew rapidly, again thanks to Giveaway. However:

• The number of reactions to posts did not correspond to the number of followers (10-300 thousand reactions with an audience of millions)

• Negative comments are removed and the profile is strictly moderated

Kateryna has a fan club among young people, especially schoolchildren and students, who actively defend her. At the same time, critics consider her an Internet scam artist.

Moving to Dubai

In August 2021, I started planning my move to the UAE. After a few visits, she decided to stay permanently. The reasons:

• Constant sunshine

• The ability to travel at any time

• The desire to “change the environment” and “grow”

“I didn’t want to move to our big cities. I wanted to move to even better apartments.”

She is in Dubai:

• Sold houses in Ukraine

• Broke up with my boyfriend

• Bought a new apartment and a car

• Positions herself as a “top financial manager” and charges $500 for a 30-minute consultation

• Writes a blog about money, business, astrology, and lifestyle

Self-esteem and public image

Kateryna is not modest about who she is:

• “Sales genius”

• “Built a business worth millions of dollars from scratch”

• “At the $1,000,000 point”

She often demonstrates luxury:

• Porsche Cayenne car for 4 million UAH

• Luxurious interiors

• Traveling

• Elite locations

Her quotes are a hybrid of motivational content and provocative self-promotion.

“I will only take those I want for a consultation.”
“Life is about the high. Not to endure, but to allow yourself.”

Social reaction

Kateryna is an object of great public outcry:

• In Lutsk, she is either idealized or despised

• Scandals have become a driver of her recognition

• She is constantly featured in the local media

• Meeting with fans at the Volyn Youth Center (2019)

Despite the criticism, her pages regain popularity again and again – and this is part of her “survival strategy” in the information space.

Conclusion:

Kateryna Yakymchuk is a vivid example of how a personal brand, hype, scandals, and unconventional solutions can make a person a successful (albeit controversial) figure in the media space. Her journey is not only about business and Instagram, but also about the courage to break stereotypes, act outside the box, and create newsworthy events regardless of the consequences.